The Role of Data in Programmatic Media Buying
See how data enables programmatic media buying with real-time bidding, audience targeting, performance optimization, and more.
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Digital
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Google’s Third-Party Cookies Delay: Implications for Consumer Privacy
Google’s recent announcement to delay the retraction of third-party cookies came as a shock to many marketers and consumers alike.
Vanity URLs: What They Are and How They Can Help
Vanity URLs play a big role in keeping your brand’s identity solid and consistent across all your marketing channels. See what else they can do.
The History of Influencers: Impact on Society and Businesses
Social media influencers have transformed from internet personalities to influential figures shaping trends and consumer behavior.
Marketing Attribution Challenges by Channel (and a Solution)
Explore different challenges and solutions posed by marketing attribution methods and how your channel should help determine your plan.
Social Media Influencers: The Main Source of News for Gen Z And Millennials
Explore a few of the reasons that younger adults are ditching mass media news and relying on influencers for news instead.